توضیحات تکمیلی

توضیحات انگلیسی

International Sport Management, Second Edition, takes a comprehensive look at the organization, governance, business activities, and cross-cultural context of modern sport on an international level. As the sport industry continues its global expansion, this second edition serves as an invaluable guide for students whose careers will require an international understanding of the relationships, influences, and responsibilities in sport management.

With a diverse editorial team and assembly of contributors from all corners of the globe, this text presents a truly international perspective and multiple viewpoints on the burgeoning subfield of international sport management. Each chapter showcases how sport operates in various geopolitical environments and cultures, and the text has been updated to address current issues in the industry:

• An engaging new opening chapter on growth in international sport
• A standardized organization of the part II chapters for easier comparison across regions
• A new chapter dedicated to social media in international sport
• New content on corruption and doping in sport, including examples from the Olympics

International Sport Management, Second Edition, introduces students to the structure of governance in international sport and prepares them to apply management strategies in the business segments of sport marketing, sport media and information technology, sport event management, and sport tourism. Case studies and sidebars apply the concepts to real-world situations and demonstrate the challenges and opportunities that future sport managers will face on a regular basis. Instructors will find a suite of ancillaries: a test package, a presentation package, and an instructor guide with tips on incorporating the case studies into the course to maximize the practical learning experience.

With International Sport Management, both practicing and future sport managers will develop an increased understanding of the range of intercultural competencies necessary for success in the field. Using a framework of strategic and total-quality management, the text allows readers to examine global issues from an ethical perspective and uncover solutions to complex challenges that sport managers face. With this approach, readers will learn how to combine business practices with knowledge in international sport to excel in their careers.

فهرست

Part I Issues in International Sport Management

1 Development of Globally Competent Sport Managers: Key Concepts and Emerging Trends in International Sport
2 The Globalized Sport Industry: Historical Perspectives

Part II Field of Play in International Sport

3 Sport in North America
4 Sport in Latin America and the Caribbean
5 Sport in Western Europe
6 Sport in Eastern Europe
7 Sport in Africa
8 Sport in the Arab World
9 Sport in Oceania
10 Sport in South Asia and Southeast Asia
11 Sport in Northeast Asia

Part III Governance in International Sport

12 Olympic and Paralympic Sport
13 International Sport Federations
14 The World Anti-Doping Agency and Ethics in Sport
15 Professional Sport Leagues and Tours
16 Youth Sport Events and Festivals

Part IV Management Essentials in International Sport

17 Intercultural Management in Sport Organizations: The Importance of Human Resource Management
18 Macroeconomics of International Sport
19 The Business of International Sport

Part V International Sport Business Strategies

20 International Sport Marketing
21 Digital Media in International Sport: Engaging Fans Through Social Media and Fantasy Sport
22 International Sport Tourism

Part VI Frontiers and Challenges in International Sport

23 Corruption in International Sport
24 Corporate Social Responsibility, Sport, and Development
25 International Sport Management: A Way Forward

نویسندگان

Eric MacIntosh, PhD, is an associate professor of sport management at the University of Ottawa in Canada. MacIntosh researches and teaches on various organizational behavior topics, covering concepts such as culture, leadership, satisfaction, and socialization. His principal research interests are the functioning of the organization and how a favorable culture can transmit positively internally and outwardly into the marketplace.

MacIntosh has consulted for and conducted research with many prominent national and international sport organizations, including the Commonwealth Games Federation, NHL, Right to Play, U Sports, and Youth Olympic Games. He is well published in leading peer-reviewed sport management journals and is a member of several prominent editorial boards.

Gonzalo A. Bravo, PhD, is an associate professor of sport management at West Virginia University in the United States. A native of Santiago, Chile, Bravo has a master’s degree in sport administration from Penn State University and a doctorate in sport management from Ohio State University. Before joining academia, he worked as sport director in a large sport organization in Chile.

His research examines policy and governance aspects of sport as well as organizational behavior in sport. His work has been published in journals such as International Journal of Sport Management and Marketing, Managing Sport and Leisure, International Journal of Sport Policy and Politics, and the Journal of Sport Management. He is also the coeditor of Sport in Latin America: Policy, Organization, Management (Routledge, 2016) and the author of Sport Mega Events in Emerging Economies (Palgrave, 2018).

He is a founding member of the Latin American Association for Sport Management (ALGEDE) and the Latin American Association of Sociocultural Studies of Sport (ALESDE). In 2016, Bravo completed a sabbatical in Brazil, and from 2014 to 2017 he was a visiting scholar at the University of Pittsburgh’s Center for Latin American Studies.

Ming Li, EdD, is a professor of sports administration and the chair of the department of sports administration in the College of Business at Ohio University in the United States. Li received his doctorate in sport administration from the University of Kansas. His research interests are in financial and economic aspects of sport as well as management of sport business in a global context.

Li is a former president of the North American Society for Sport Management (NASSM) and is currently serving as commissioner of the Commission on Sport Management Accreditation (COSMA). He is a member of the editorial board of Journal of Sport Management and Sport Marketing Quarterly and has coauthored two books in sport management. He is a guest professor at six institutions in China, including the Central University of Finance and Economics and Tianjin University of Sport.

Li served as an Olympic envoy for the 1996 Atlanta Olympic Games. He also served as a consultant for the 2010 Guangzhou Asian Games organizing committee.