فوتبال مهم ترین ورزش جهان است، تولید درآمد بزرگتر، و همچنین تماشا و بازی توسط مردم بیشتر از هر دیگر. کسب و کار ورزش بدون درک صنعت فوتبال کاملا غیرممکن است. این کتاب فوتبال معاصر را در ابعاد و عمق بی نظیر بررسی می کند.
ارائه دیدگاه های انتقادی از محققان برجسته فوتبال جهان و معرفی سازمان های کلیدی فوتبال، لیگ ها و کشورهای در حال ظهور، موضوعاتی کلیدی از حکومت و قانون را به استراتژی و مالی و موضوعات برتری مانند تحلیل، رسانه های دیجیتال و بازی زنان می پردازد.
این خواندن ضروری برای همه دانش آموزان، محققان و تمرینکنندگان است که در فوتبال، تجارت ورزشی، مدیریت ورزش و یا کسب و کار و مدیریت اصلی شرکت می کنند.
۱٫ Introduction to the Handbook of Football Business and Management
۲٫ A Framework for Diversification Decisions in Professional Football
۳٫ Global Football: Defining the rules of the changing game
۴٫ Structures and Policies at the main European football leagues: Evolution and Recent Changes
۵٫ Points, Pounds and Politics in the Governance of Football
۶٫ Contemporary Issues in the Management of Grassroots Football
۷٫ Football Law
۸٫ Football and Marketing
۹٫ Digital and Social Media
۱۰٫ Corporate Social Responsibility (CSR) in Football: Exploring Modes of CSR Implementation
۱۱٫ Agents and Intermediaries
۱۲٫ Managing Performance in Elite Professional Football
۱۳٫ The Sporting Director: Exploring Current Practice and Challenges within Elite Football
۱۴٫ Strategic Management in Football Organisations
۱۵٫ Finance and Accounting in Football
۱۶٫ Sponsorships, Stadia and Naming Rights
۱۷٫ Venue Management in Football
۱۸٫ Human Resource Management in Football
۱۹٫ Fans, Spectators, Consumers in Football
۲۰٫ Sports Business Analytics: the past, the present and the future
۲۱٫ Leagues, Tournaments and Competitions
۲۲٫ Football, Networks and Relationships
۲۳٫ Leveraging Football Events
۲۴٫ The labour markets of professional football players
۲۵٫ Value Management in Football: A Framework to Develop and Analyse Competitive Advantage
۲۶٫ Supply Chain Management in Professional Football
۲۷٫ Risk and Crisis Management
۲۸٫ Women and Football
۲۹٫ Managing match officials: The influence of business and the impact of finance in an era of Premier League dominance
۳۰٫ Perspectives on Ethics and Integrity in Football
۳۱٫ Talent Management
۳۲٫ Retailing in the Football Industry
۳۳٫ Sport Licensed Products in the Football Industry
۳۶٫ CONMEBOL: South American Confederation of Football
۳۷٫ Asian Football Confederation (AFC)
۳۸٫ Confederation of African Football (CAF)
۴۰٫ Oceania Football Confederation
۴۱٫ Football in China
۴۲٫ Business and Governance of Football in Qatar
۴۳٫ Football in Brazil
۴۴٫ Football in Turkey
۴۵٫ Management of Football in India
۴۶٫ Soccer in the United States
۴۷٫ The Rise and Rise of the World’s Favourite Sport
Soccer is the world’s most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually impossible to understand the business of sport without understanding the football industry. This book surveys contemporary football in unparalleled breadth and depth.
Presenting critical insights from world-leading football scholars and introducing football’s key organisations, leagues and emerging nations, it explores key themes from governance and law to strategy and finance, as well as cutting edge topics such as analytics, digital media and the women’s game.
This is essential reading for all students, researchers and practitioners working in football, sport business, sport management or mainstream business and management.
درباره نویسنده (انگلیسی)
Simon Chadwick is Professor of Sports Enterprise at Salford University Manchester, UK, where he is also Co-Director of the Centre for Sports Business. He is also a Founding Director of the China Soccer Observatory at the University of Nottingham, UK and regularly works with organisations in football across the world, including clubs, federations, commercial partners, event organisers and governments. He tweets: @Prof_Chadwick
Daniel Parnell is Senior Lecturer in Business Management at Manchester Metropolitan University, UK. Dan’s research is across three areas; policy and politics, management, and change (individual, community and organisational), across elite sport. He currently works with a number of professional sport clubs and national governing bodies in England and internationally. He has worked with several English Premier League and Football League Clubs, the Premier League, Football League, and the Football Foundation.
Paul Widdop is Senior Research Fellow in Sport Business at Leeds Beckett University, UK. His research explores social and economic networks on the consumption and production of Sport. He has published widely in areas of sport and popular culture including articles in Journal of Consumer Culture, Cultural Sociology, Cultural Trends, Political Behaviour, Electoral Studies, and Leisure Sciences.
Christos Anagnostopoulos is Associate Professor in Sport Management at Molde University College, Norway and at University of Central Lancashire, UK, where he also serves as the Co-Director of the Centre for Entrepreneurship. His research interests lie in corporate social responsibility, governance, and more recently entrepreneurship and positive organisational behaviour in sport. Christos serves as an elected member-at-large at the European Association for Sport Management, as well as at the editorial boards of the European Sport Management Quarterly, Sport, Business and Management: An International Journal, International Journal of Sport Communication, Journal of Global Sport Management and the International Journal of Sport Management.